With the goal of accelerating the growth of the golf market in Vietnam, Phú Long Company, a member of the Sovico Group, has officially signed a cooperation agreement with 54, a leading corporation in sports and entertainment. This partnership aims to develop high-end golf course projects in Vietnam while also expanding research and investment into promising international markets. The collaboration reflects a significant step towards creating a sustainable ecosystem that integrates golf with tourism, contributing to the country’s economic development and global competitiveness.
Dr. Nguyễn Thanh Hùng, Chairman of the Board and Founder of Sovico Group, and Jed Moore, Founder and CEO of 54 Global, at the strategic partnership signing ceremony.
As a leader in the development of sports and entertainment, 54 brings extensive experience and creative vision to fulfill its ambition of developing high-end golf courses in Vietnam. The partnership with Phú Long aims not only to enhance the real estate ecosystem but also to create new value in the sports, entertainment, and tourism sectors, integrating international standards and sustainable practices into each project.
Three pillars of collaboration: Laying the foundation for success
This strategic partnership is built on three key pillars:
- Consulting: 54 will support Phú Long in developing investment structures, identifying market opportunities, designing development concepts, and conducting business negotiations.
- Development and Master Planning: 54 will conduct feasibility studies, create master plans, develop strategies, and manage supply chains to ensure efficient project implementation.
- Management and Operations: 54 will provide detailed guidance in daily operations, build sales strategies, and support marketing and promotion for the golf courses.
Overview of the Strategic Partnership Signing Ceremony
Strategic Vision: Elevating Vietnam’s Golf to New Heights
Jed Moore, Founder and CEO of 54 Global, shared:
“With our deep expertise, combined with Phú Long’s strategic vision and diverse investment portfolio, we are confident in unlocking new growth opportunities, not only in Vietnam but also in international markets. 54 is committed to partnering with Phú Long to create exceptional financial value, deliver premium experiences to customers, and make a positive contribution to community development.”
Mr. Richard Mark Leech, a representative of Phú Long, also emphasized:
“The creativity and professionalism of 54 are the reasons we chose them as our partner in this journey. We believe that, with their extensive experience in workforce training and market development, this partnership will drive significant breakthroughs, helping Vietnam become a premier destination for golf and sports tourism.”
Future Outlook: Vietnam Golf on the Global Map
The collaboration between Phú Long and 54 is not limited to developing golf course projects but also extends to high-quality workforce training, the establishment of international operational standards, and the creation of long-term sustainable value.
Driven by a combination of expertise, creativity, and a commitment to sustainable development, this partnership is expected to produce world-class golf courses and firmly establish Vietnam as one of the top global golf destinations.
This collaboration marks a significant milestone in the history of the Vietnamese golf industry, reaffirming 54’s long-term vision to create value and raise the standards of golf and sports in Vietnam to global standards.